Synonyms Configuration

The Synonyms section allows you to define alternative terms that the search engine should treat as related or equivalent.

This feature improves search accuracy by matching customer terminology with your product catalog terminology.

Customers may use different words than those used in your product titles, tags, or descriptions. Synonyms help bridge that gap.

Purpose of Synonyms

Synonyms ensure that:

  • Searches return relevant results even if different wording is used.

  • Customers find products despite variations in terminology.

  • Search intent is better interpreted.

  • Zero-result searches are reduced.

Synonym Types

Filtor Search supports two types of synonym relationships:

1. Equivalence Synonyms

Equivalence means that all terms in the group are treated as equal and interchangeable.

Example:

If you define: bikini ↔ swimsuits ↔ beachwear.

Then:

  • Searching for “bikini” will also return products related to “swimsuits” and “beachwear”.

  • Searching for “swimsuits” will also return results for “bikini”.

  • The relationship works both ways.

Best Use Case:

  • Similar product names.

  • Regional wording differences.

  • Singular/plural variations.

  • Common alternative naming.

2. Inferred Synonyms

Inferred synonyms create a one-directional relationship.

Example:

If you define: tablet → iPad Pro, Samsung Galaxy Tab, Microsoft Surface Pro

Then:

  • Searching for “tablet” will show those specific products.

  • However, searching for “Samsung Galaxy Tab” will NOT return results for “iPad Pro”.                                                      This creates a parent-to-specific relationship.

Best Use Case:

  • Category-to-product mapping.

  • General search terms pointing to specific SKUs.

  • Brand grouping under a broader concept.

Adding a Synonym Group

To create a synonym:

  1. Click Add synonym.

  2. Define the synonym type (Equivalence or Inferred).

  3. Enter the related terms.

  4. Save the configuration.

You can create multiple synonym groups to support different search scenarios.

Best Practice Recommendations

  • Add synonyms for commonly misspelled words.

  • Include plural and singular variations.

  • Add regional language differences.

  • Map general category terms to specific products.

  • Review Analytics → Zero-Result Searches to identify missing synonym opportunities.                                                                  

Add Synonym

The Add Synonym modal allows you to create a new synonym group to improve search relevance and result accuracy.

Synonyms help the search engine recognize related terms and return more accurate results when customers use different

Fields Overview

When creating a synonym, you must configure the following fields:

1. Search Terms

  • This field defines the primary term or terms that will trigger the synonym behavior.

    • Enter one or multiple terms.

    • Separate multiple terms using commas.

    • Example: tablet or shirt, tshirt

      These terms act as the base search queries.

2. Relationship

Defines how the sy

Available option shown:

  • Equivalence

Other possible relationship types (if available in the system):

  • Inferred (one-directional)

Equivalence Relationship

When selected:

  • All terms are treated as equal.

  • The relationship is bidirectional.

  • Any term in the group will trigger results for the others.

    Example: 

     Search term: bikini

     Synonyms: swimsuit, beachwear

Searching for:

  • bikini → returns swimsuit and beachwear products

  • swimsuit → returns bikini products

3. Synonyms

This field defines the alternative terms related to the main search term.

  • Enter synonyms separated by commas.

  • Example: bikini, swimsuit, beachwear

    These terms will be associated according to the selected relationship type.

Best Practices

  • Include plural and singular variations.

  • Add common misspellings.

  • Add regional language differences.

  • Use Analytics (Zero-Result Searches) to identify missing terms.

  • Keep synonym groups logically related.

Business Impact

Using synonyms effectively:

  • Reduces zero-result searches.

  • Improves search intelligence.

  • Increases product visibility.

  • Enhances customer satisfaction.

  • Supports higher conversion rates.